LETS CIRCLE BACK?
Whew! Lot’s to take in there, so let’s wrap it all up. (Another wrap pun!?)
In very short summary, what I believe to be the best approach for us to make these films unique is tying the product directly to authentic human connection and stories. Giving real people the space to have those moments with each other, and showing how Tims, and staying for lunch with these fantastic wraps and bowls, can facilitate more moments like what we are showing.
With extremely careful and considered casting, I think we have a serious shot at putting lightning in a bottle with this one.
That’s what will make these spots special.