Treatment in post production is always important, but with this we really need a team that understands the soul of this piece— someone who leans into bold choices, who can craft an emotional thread based on instinct alone.

Michael Barker, who cut the Coors Banquet piece and my other trades focused spot, is one of the most talented editors I know. He is made even better by his assistant Ilya Sarossy— I think the the two of them would be a perfect fit for this job.

Colour will also be a deciding factor to this. I want to explore options with you, as I would love to work with someone who I haven’t worked to bring fresh ideas to this. I have been in touch with Kath Raisch since she was Tom Pooles assistant at Company 3, I would love to see if she is available and try and get her on board.