Thanks for letting me have the chance to write on this. It’s really fun to dive into creative that has both the chance to subvert expectations AND bring us home to that feeling of nostalgic Canadian comfort -- all within the same campaign! Between that and drooling through the anticipation of when these wraps become available (so that I can also get my hands on one), it’s been fun having the opportunity to work on this over the last few days.

Hopefully, these ideas feel fresh! But know that I always take a highly collaborative approach to anything I work on. I see all of these ideas as jumping off points to start discussion.

With that said, let’s dive in...